‘IMC is dead. Long live IMC’: Academics' versus practitioners' views
نویسندگان
چکیده
منابع مشابه
Pathway Analysis for IMC
We present the ongoing work on the pathway analysis of a stochastic calculus. Firstly we present a particular stochastic calculus that we have chosen for our modeling the Interactive Markov Chains calculus, IMC for short. After that we specify a few restrictions that we have introduced into the syntax of IMC in order to make our analysis feasible. Finally we describe the analysis itself togethe...
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Article history: Received 25 May 2015 Received in revised form 22 June 2015 Accepted 23 June 2015 Available online xxxx
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ژورنال
عنوان ژورنال: Journal of Marketing Management
سال: 2011
ISSN: 0267-257X,1472-1376
DOI: 10.1080/0267257x.2011.627367